Market size

1. Total Addressable Market (TAM):

High-level market for your niche. Your audience is a part of this community.
Money - Annual spending
$15 million per year

People - Annual customer base
10,000 digital marketers per year

Calculations
Step-by-step logic
The Total Available Market (TAM) covers all digital marketers in the United Arab Emirates interested in advancing their careers. According to recent data, there are approximately 50,000 professionals working in digital marketing roles across the UAE. Assuming 20% (10,000) of them are actively seeking to improve their skills or move into higher leadership roles annually, they represent the total market for learning advanced marketing leadership skills.
The average annual spend on professional development and courses per marketer is estimated conservatively at $1,500, reflecting the price range of quality online courses or certifications in this region. Multiplying 10,000 professionals by $1,500 gives a TAM annual spending of about $15 million for your niche of marketing leadership education.

2. Serviceable Addressable Market (SAM)

The portion of your TAM that you can realistically reach. These people are your potential customers.

Money - Annual spending
$1.5 million per year

People - Annual customer base
1,500 digital marketers per year

Calculations
Step-by-step logic
The Serviceable Addressable Market (SAM) focuses on those realistically reachable by your online course. Given your product is specialized to train marketers to become Marketing Directors, the SAM narrows to mid-level digital marketers aiming for leadership roles. This segment is typically about 15% of the TAM size, so about 1,500 marketers annually looking for a relevant course.
Considering your business model as a solopreneur with an online course in the UAE, realistically you can serve marketers comfortable with English online courses and willing to invest approximately $1,000 for a focused leadership training. Multiplying 1,500 potential customers by $1,000 average course price yields an estimated SAM of $1.5 million per year.

3. Serviceable Obtainable Market (SOM)

The portion of SAM that you can realistically capture. These people are your customers.

Money - Annual spending
$15,000 per year

People - Annual customer base
15 customers in the first year

Calculations
Step-by-step logic
The Serviceable Obtainable Market (SOM) is the portion you can realistically capture in the first year, assuming you reach 1% of your SAM through marketing and sales efforts. For a solopreneur, attracting 15 customers out of 1,500 is a reasonable and conservative expectation.
At a course price of $1,000 per customer, this translates to $15,000 in revenue in the first year. This figure accounts for limited initial marketing reach, reputation building, and organic growth typical for a small solo business starting out in this niche.